From Jones Golf Bags:

Initially designed as a shoe bag, the Utility Small Tote has become a much more versatile accessory. Sure, it will still hold your golf shoes, but it can also be utilized as a purse, lunch bag or carry-all for spin class. The cinch-close top will keep the kids lunch from spilling out on the school bus, while the zippered front pocket will secure your valuables. Keep your creative notebook easily accessible in the back sleeve, while your laptop, wallet and daily necessities stay enclosed in the main compartment. Make this tote the ultimate accessory by customizing to match your Utility Stand golf bag with a personalized embroidery, and think of all the promising possibilities for a bag that was once destined to be just a shoe bag.